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Science Marketing Writer

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The Science Marketing Web Writer will be responsible for developing compelling content for web-based marketing communications that support multiple business areas, including genomic analysis systems, diagnostics, molecular biology, and translational genomics. This individual will work with Product Managers, Integrated Communications Managers, Web, and Graphics groups to write and/or update content for the company website. The candidate must be able to independently synthesize and describe complex scientific information within a marketing context to a range of audiences. They will need to have excellent leadership ability and unfailing attention to detail and quality.

Tasks and Responsibilities:

Write compelling web content and/or update existing content to support business objectives
Utilize web writing best practices, including search engine optimization (SEO)
Edit web content in an enterprise content management system
Collaborate with Product Marketing, Integrated Communications Management, Web, and Graphics teams to develop web content

Skills
Deep knowledge of web writing best practices
Ability to thrive in a dynamic, fast-pace environment
Familiarity with SEO (search engine optimization) standards and keyword incorporation
Detail-oriented and quality-focused
Ability to write compelling, grammatically correct web content tailored to the appropriate target audience
Experience working with an enterprise content management and/or eCommerce system
Basic knowledge of HTML code



Education
Degree in biology, molecular biology, genetics, or a related scientific discipline
1 - 2 years of experience writing web copy in a professional setting
Experience with IVD content would be a plus

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