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SR. MARKETING MANAGER || Integrated Marketing || Consumer Goods/Retail

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SR. MARKETING MANAGER || Integrated Marketing || Consumer Goods/Retail
LOCATION: San Francisco, CA
START DATE: ASAP
POSITION: Full-Time Position || On-Site at company HQ

OUR FORTUNE 500 CONSUMER GOODS/RETAIL CLIENT IS IN NEED OF A SR. INTEGRATED MARKETING MANAGER TO JOIN THEIR TEAM!

The primary responsibility for the Senior Manager-Integrated Marketing is to develop effective and aligned marketing plans, ensuring a consistent brand message in the U.S. (campaign & product launches). This position will lead the cross-functional planning and coordination of key campaigns including media, PR, events, channel marketing, online marketing, etc., in order to drive brand awareness, desirability, traffic and sales. In addition, this role will lead and be accountable for all in-market brand activations and consumer engagement programs within the U.S.

RESPONSIBILITIES:
• Lead the development and execution of Brand and Consumer Marketing programs within the U.S.
• Align with and work cross-functionally with Media, PR & Entertainment, Retail, Social and Digital in the development of Consumer Marketing plans
• Maintain cohesive relationships and regular communication with critical departments (such as Retail Marketing, eCommerce Marketing, Wholesale Sales and Merchandising teams) to ensure synergies on all projects and consistent cross-functional consumer communication
• Develop and maintain partnerships with Global Marketing and Creative Services
• Identify and drive the development of supplemental creative assets and tools needed to effectively communicate the brand message and products to consumers
• Identify and manage potential strategic marketing partnerships (relevant agencies, technology partners, etc) which help to enhance brand and marketing efforts
• Develop and lead the execution of local consumer marketing engagement programs that drive brand and product relevance to existing and potentially new consumers
• Ensure utilization and leveraging of brand assets
• This role should lead planning and execution of monthly marketing integration meetings with senior leadership
• Analyze, track and regularly communicate KPI results to senior management and Marketing team
• Manage and develop the Consumer Marketing Coordinator, providing the necessary direction, coaching and mentoring, arming employee with the tools for success in their day-to-day activities and long term career goals
• Day-to-Day Consumer Marketing budget management

REQUIREMENTS:
• Bachelor's degree in related field of study (5+ years of combined college education and work experience may be substituted for a degree)
• 7+ years experience in a related industry (consumer-goods, retail, B2C)
• Proven ability to think strategically and create long term plans and direction
• Strong planning, prioritization, problem solving, project management and organizational skills
• Have an analytical mindset, with experience measuring and leveraging marketing data
• Strong understanding of the U.S. retail market and industry
• Comfortable working in a matrixed cross-functional organization
• Must be team orientated, but also have the ability to work independently
• Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
• Experience managing vendors and/or external agency partners
• Proven ability to manage and motivate others

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