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SMB Marcoms Manager

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To manage the UK Marketing Communications for Small and Medium Business (SMB) through the development & execution of end-to-end marketing plans in order to profitably acquire new users, and retain existing users, ultimately driving share and revenue. The responsibility of the Marcoms Manager is to lead in the creation and execution of exceptional marcom activities by working in partnership with the Central Marketing Organisation (CMO team) and the wider - Business Group / Segment stakeholders to achieve specific business outcomes. Small and Medium Business Mission.
SMB continues to be a significant growth engine for our Client and the mission is to deliver valued Cloud services and devices to SMB customers through a committed partner ecosystem to drive growth, share and customer/partner satisfaction. In order to capitalise on this opportunity. We need an individual who is energised, enthusiastic and has a passion for technology and B2B marketing.

The Marcoms Team sitting with CM is responsible for delivering B2B & B2C marketing programmes in the UK in order to drive key marketing goals to meet our overall business objectives and UK country requirements. We manage a significant number of global superbrands, one of the most exciting brand portfolios available to any marketer. The Marketing Communications team aspires to best-practice marketing, in pursuit of world-class status – through innovative campaigns, ground-breaking creativity, rigorous results analysis, and thorough consumer insight.

Key Accountabilities, Tasks and Activities:

Global Advertising and Local Campaign Plan and Execution across B2C &B2B:
• To develop and executing marcomm plans for respective Business Groups / Segments.
• To land, execute and co-ordinate with Corp on all aspects of Global Advertising campaigns.
• Execute campaign media plan development in conjunction with media agency & International Media Team (IMT). Manage output of media, creative & design agencies, and gain stakeholder approvals as needed. Work alongside cluster leads, centers of Excellence (SEM, Social & Digital) & PR partners to ensure campaigns are integrated & executed in a timely manner.
• Create ground breaking creative & provide thought leadership through local initiatives and partnerships where possible through Global Advertising (GA) ATL or local content marketing.
• To be a key strategic partner with the SMB team, and to attend and actively contribute to monthly audience meetings
• Partner with SMB Audience team, to interrogate business briefs, and translate them into marketing briefs.
• Input into creative briefs, and drive the creative development process for the team.
• Be responsible for driving content marketing plan as the editorial lead for SMB including planning of weekly content review, working with stakeholders to execute, tracking strategy and ongoing ROI and Reporting
• Support Marketing Automation execution – management of content publication across channels in conjunction with channel owners, content mapping and customer journey optimization.

Operational & campaign Analytics :
• Monitor ongoing campaign performance, in order to optimize individual campaigns to maximize the return on investment. Tagging activity and trafficking final creative on and off-network.
• Regular reporting to line manager & key stakeholders about overall performance & updating/presenting in key meeting.
• Conduct campaign de-briefings & continuous program reporting – Measuring value, return on investment and impact will also be key
• Coordinate approvals with legal team including the research of trademarks and copyrights and adherence to brand guidelines.
• Maintaining key relationships with corporate in order to keep up-to-date on global communications programs and best practices.
• To work closely with the planning team to ensure any briefs are logged on the flight path, and this is accurately kept up to date.

Financial Management:
• Responsible for budget management, raising POs accurately, seeking timely approval, and ensuring all campaign costs are tracked correctly.


Agency Relationships:
• Development of strong, relationships with agencies to ensure executional excellence and the achievement of campaign objectives.


Desired skills
• Need extensive experience of both ATL Marketing & BTL marketing
• Experience managing campaigns to B2B audiences ideally with prior experience in Small Business and Mid-Market
• Strong (gained through experience) appreciation of operating through a channel model - both direct to customer and through channel
• Experience of database marketing / cross-sell and upsell initiatives / customer value / lifecycle management programmes
• University Bachelor’s Degree Required (Business or Marketing) and Higher Ed preferable. CIM / IDM qualifications are desirable, but not essential.
• Proven experience of marketing campaigns successfully impacting commercial performance.

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