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SEO/SEM Digital Video Specialist

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We are looking for a senior level SEO/SEM Digital Video Specialist to come in and consult with their team. Temp!

We would like to have someone come in and do a major training session where they give a presentation to everyone: their videographer, marketing dept, social media dept, sales team, creative/design team to get everyone on the same page.

They are a hip-hop radio station and feel that they have good video metrics, but that they could be bigger and better, and it is a big area of revenue growth for them. Most of their videos contain short-form digital video content like artist & celebrity interviews, red carpet events, studio time, etc.

The types of topics/things she'd like addressed are:

*What are some digestible do's & don'ts to engage your audience?

*What does a "good job" look like? (Review a good piece & then review some of their videos to see what improvements can be made)

*They have their own studio and she would like this person to work with the videographer, editors, & interns some in this area, but it's not so much a technical "how to edit a video" consultation as it is messaging. (They are open to this though.)

*How & where should their video content be posted... They link to video content in much of their social and blogging content.

*Discuss how to drive metrics to their site/videos.

*Measure what's working & what's not.

***What we're looking for is this: Who can assess what we have so far (video content); make suggestions in a digestible, trainable format; and overall show what drives digital video content engagement? What does a good job look like for a brand like a top radio station (and for the personalities under its umbrella) for digital video content and getting audience engagement? P.S. We don't need someone to tell us that our technical video product is limited - that will likely can change. It's everything else we would like to see and to see how close we are.

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