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SEO/Analytics Specialist

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You will be responsible for planning, optimizing, implementing, and analyzing SEO recommendations and managing SEO projects through to completion. You will also be tracking the performance and impact various tests and pilots and reporting on KPIs. Candidates should be self-sufficient, hardworking, very organized, and be able to handle multiple projects and deadlines simultaneously.

Responsibilities:
• Monitor website performance, document site activity, pull analytics reports, perform quality assurance checks
• Resolve bugs, troubleshoot problems, and drive resolution on urgent issues
• Competitive analysis to identify new competitors, top converting KWs, internal competitors, etc.
• Develop landing pages to capture niche areas with high-volume queries
• Advise on competitive SERP analysis, SEO progress and keyword opportunity for stakeholders
• Assist field with SEO issues, projects, AB tests, pilots, keyword research, and strategy
• Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue
• Drive various cross-team initiatives to implement SEO best practices and drive platform and tool improvements
• Grow backlink profile and improve social media integration

Qualifications:
• Enterprise-level technical SEO experience (.xml sitemaps, page load speed, canonicalization, URL structure, etc.)
• Expert knowledge of SEO tools, including Google and Bing Webmaster Tools
• Strong analytical skills
• Proven track record of optimizing large B2C sites on a global scale for competitive head terms and long tail terms
• Highly organized with attention to detail
• Basic understanding of HTML and how websites work
• Familiarity with Brightedge a plus

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