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SEO/ Web Analytics / Digital Marketing Specialist

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Duration - Ongoing
Time Commitment - 5-10 hours per week to start



Our client is a technology-driven marketing agency that utilizes a holistic marketing approach to bring results to our clients via integrated marketing over these channels: web, mobile, search engine, email, social media, local, in-store.


Position Summary
The Digital Marketing Specialist is a contract position and will be responsible for creating and managing custom digital marketing campaigns that include any/all of the above channels as stated. Prior experience in any/all of these channels is highly preferred and training will be provided after hire as needed.

Responsibilities
Design a custom digital marketing campaign across multiple marketing channels
Create and implement each channel and centralized result tracking
Manage created campaigns and report results to management
Analyze and optimize managed campaigns for better results
The ideal candidate can demonstrate the ability to:

Understand company and client goals and develop effective digital marketing campaigns that meet those goals.
Effectively coordinate with internal and external team members including Client Services Managers, Software Development and Clinic Operations to ensure well-coordinated projects, quality work products, on-time delivery, and the achievement of strategic goals.
Gain familiarity with the client's marketing technologies
Utilize the client's and partner’s digital marketing, reporting, tracking tools and platforms, including but not limited to: web site development and content management, digital advertising, PPC campaigns, content marketing, social media, Web analytics, Webmaster tools, e-mail marketing, search engine optimization (SEO), in-store marketing programming.
Analyze the performance of our digital marketing campaigns and help clients' increase search engine rankings and web/mobile visits by designing, implementing, and presenting custom reports.
Promote overall awareness of our client properties including web and mobile products among consumers.
Stay up-to-date with established and emerging digital marketing platforms in both the web and mobile app environment.


Past working experience in these areas:

Web: SEO, content management
Mobile: messaging
Search Engine: SEM (PPC ad campaigns)
Social media: content marketing, advertising
Landing: landing page concept
Email: newsletter campaigns
Tracking/Results: Google Analytics, Google Web Master Tools


Candidate Qualifications

Passion for creating and communicating effective marketing materials and measuring their results
Past digital marketing campaign management
Manage and work cooperatively with other team members
BA/BS or equivalent work experience
Proven abilities to work well with others within a fast-paced organization
Self-starter with strong attention to detail
Excellent writing skills
Personal characteristics required: organized, results-oriented, committed, high-integrity, teachable
Required experience:

Digital Marketing: 2 years

Does this sound like you? Apply now!

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