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SEO Specialist Content Writer (5716)

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SEO Specialist Content Writer
Location: Downtown

Major purpose:
We are seeking a highly-motivated and versatile SEO Specialist/Content Writer who is passionate with SEO (Search Engine Optimization) data drive content research and development, technology, and the digital marketing space. If you are an amazing storyteller and talented influencer with strong research skills, please read on.

Major responsibilities and duties:
• Perform keyword research to identify industry trends and insights

• Research and, develop, search data driven content that increases engagement on company’s sites

• Write short and long-form content for our websites and third party sites in forms including but not limited to: category meta data and body copy, product insights, shopping guides, product comparison, and digital promotional content

• Conduct audience/web research to effectively identify examples of winning content which can help guide content strategy

• Contribute engaging promotional content for our other Digital Marketing partners

• Execute SEO impact assessment for any taxonomy and category hierarchy changes

• Execute Landing page analysis and provide SEO optimization recommendations

• Monitor organic search performance on the corresponding eCommerce/content pages

• Create monthly reporting showing SEO performance trends and insights

• Research and test new ideas, trends, and technologies within SEO and Content Marketing.

Requirements:
• 3+ years of experience with SEO informed content research and writing (Previous experience writing digital content for agencies or ecommerce website is strongly preferred)

• Good understanding of Search Engine Optimization (SEO) process and search engine algorithm

• Working knowledge with digital analytics tools (Adobe Analytics, Google Analytics, Coremetrics, etc.)

• Experience with keyword research and landing page evaluation process

• Experience with SEO technologies and platforms (Moz, Bright Edge, seoClarity, SEMrush, Majestic, Buzzsumo, Screaming Frog, etc)

• Strong attention to detail, with the ability to proofread and edit copy with faultless accuracy

• Project management and time management skills are essential

• High-level proficiency in MS Excel, PowerPoint, and Word

• Strong relationship building and influencing skills

• Ability to thrive in a fast-paced team environment

• Experience with managing article/blog site or content promotion outreach process is preferred

• Bachelor’s degree or equivalent in English, Journalism, Communications, Marketing

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