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SEO Specialist

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Our client located in Lincolnshire is seeking an experienced SEO practitioner who is comfortable both in contributing best practices and thought leadership in developing tactical plans as well as executing on a day to day basis in keyword research, link building, content development, and more. This role will assist a cross-functional SEO team in on-boarding an SEO enterprise toolset, and in executing pilot projects to enhance organizational understanding of how to integrate SEO into day to day activities. The expected duration of this opportunity is a minimum of three months, and may change as project needs or business conditions vary. Must have experience working on SEO with a retail company (or at an agency on retail clients).

-Take a hands-on approach with activities for site architecture, keyword research, link building, and content development
- Identify KPI’s, prepare, and communicate reporting of KPI’s to a variety of businesses stakeholders
-Assist in defining project scope and requirements for pilot initiatives to increase SEO performance for priority categories
- Research and define opportunity keywords and the appropriate landing pages to target for ranking.
- Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through white-hat link building tactics

Skills
- A minimum of three years’ experience in SEO is required
- Experience using web analytics tools such as Google Analytics, Coremetrics, or Omniture Site Catalyst
- Must keep pace with SEO industry trends and developments
- Experience using Microsoft Office
- Knowledge of keyword research and SEO reporting tools such as BrightEdge, Google WMT, SEMRush, SEOMoz Pro
- Vendor management experience necessary
- Excellent analytical, organizational, project management and time management skills

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