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SEO Specialist

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Are you a Search Marketing Specialist and looking to join a Creative Agency - then keep on reading!

The ideal SEO will be responsible for day­-to-­day management and execution of paid and
natural/organic search engine marketing (SEM) campaigns. The Search Marketing Specialist uses search engine optimization (SEO) knowledge to assist clients and the agency in generating fully optimized content and content strategies to direct web traffic and customer engagement in tandem with integrated campaigns.

ACTIVITIES & RESPONSIBILITIES
● Responsible for day-­to-­day management and execution of paid cost­per­click (CPC) and organic
search engine marketing (SEM) campaigns for all agency clients across platforms and geographies
● Use search engine optimization (SEO) knowledge to assist clients and the agency in generating
fully optimized content and content strategies to direct web traffic and customer interactions in
tandem with integrated campaigns
● Manages organic search for all client websites to ensure optimal performance and maximum
rankings for targeted keywords through continuous auditing and competitive analysis
● Conducts SEO keyword research, develops internal linking strategies, and creates content of META
titles, META descriptions, META keywords, and image ALT text to improve performance of client
websites
● Researches and generates CPC campaign keywords, writes and edits ad copy (titles and
descriptions), manages bids and budgets, and optimizes landing pages to keep campaigns within
performance expectations and to meet client goals
● Grows and optimizes CPC campaigns through testing (A/B and multivariate) with ad copy, landing
pages, bidding strategies, negative keywording, etc.
● Serves as the primary contact and subject­matter expert for paid search with both internal and
external contacts, including Google, Bing, Yahoo and other designated search engines
● Researches, collects and analyzes website and campaign data, leveraging internal and external
resources, and data sources to report on successes and actionable opportunities for paid search
programs
● Negotiates for pay­per­conversion opportunities
● Generates and disseminates management reporting to ensure that the account team is aware of
campaign performance trends
● Understands industry/market best practices and strives to incorporate them seamlessly in
day­to­day agency processes
● Balances analytical thinking and approaches with creative thinking and long­term vision
● Finds opportunities to keep the rest of the agency current on the latest digital marketing trends

QUALIFICATIONS
● Minimum of 3 years search marketing experience, with a proven SEO/SEM track record, and have a
real desire to become an expert in the search marketing field
● Must have a genuine passion for SEO and stay up to date with the latest SEO and SEM trends by
studying, understanding, and implementing ethical tactics and techniques
● Experience developing and implementing search engine optimization strategies
● Knowledge and experience using Analytics, AdWords, AdCenter, Yahoo Gemini and other search
marketing and analytic tools is required
● Strong written and verbal communication and analytical skills.
● Resourceful, proactive problem solver with excellent time and project manager and be detail
oriented
● Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight
deadlines

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