SEO Specialist

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Our Online Education client is seeking a Search Engine Optimization (SEO) Strategist to join their team!! The SEO Strategist will be reporting to the Director and will be ensuring all groups are informed and updated on SEO best practices. The role is mainly responsible for leading the strategy and implementation of SEO programs to improve the company’s rankings in organic search results. Other responsibilities include:

• Develop and maintain SEO strategy roadmap and manages the implementation of SEO projects to increase traffic and sales;
• Conduct SEO gap analysis, audits, and provides benchmarks;
• Work across the organization to educate and evangelize organic search ensuring best practices are being executed;
• Own all SEO Key Performance Indicators (KPIs) and provides frequent dashboards and reports to show improvements over time in a measureable way;
• Provide intelligence on SEO as it relates other mediums like Search Engine Management (SEM), Social, Affiliates, offline media, etc.;
• Stay up to date on latest algorithm updates and changes to SEO landscape;
• Assist in the development of SEO ecommerce strategy;
• Instruct others In implementing tactical programs that drive measureable results through higher sales and student enrollments across all our product lines;
• Use web analytics and reporting data to continually refine and optimize campaigns
• Bachelor’s degree in Marketing, Business Administration, or related field AND • Six (6) years of direct SEO experience working for interactive agencies or in-house digital marketing departments