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SEO Specialist

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One of our newer clients reached out to us because they are growing and need someone to drive their social media presence to brace themselves and continue to grow. They have national locations and live in the homebuilding construction space. With the struggles faced by these last couple of years, they’ve managed to not only dominate, but also increase business. Now they want to be followed, liked and Tweet.
SEO Specialist
The most important part of this job is optimizing and updating all company websites effectively to maintain a positive web presence. Another important responsibility is monitoring and optimizing a wide variety of social media activities such as blogging, bookmarking, commenting, etc. It is imperative that SEO and social media are interconnected. In order to do so, this person must be able to think strategically, be willing to constantly research new practices and implement these findings.
Primary Responsibilities
• Create an effective SEO strategy to successfully maintain a competitive organic search presence in all markets.
• Create competitive keywords, title tags, etc
• SEO copywriting
• Manage Google AdWords and Google Analytics accounts reporting progress to management.
• Create additional landing pages as the company expands, and maintain the websites on a regular basis.
• Implement, manage and measure the progress of multiple social media accounts beyond the currently popular sites (Facebook, twitter, Google+, etc)
• Stay up-to-date with new social media tools, metrics, best practices and how other organizations are using them
• Experiment with new and alternative ways to leverage social media activities with SEO
• Create blog posts, podcasts, videos and other materials
• Link building (both internal and external)
• Strong YouTube knowledge
Experience
• Bachelor’s degree in Marketing, Information Technology, Web Design or a similar field.
• SEO skills and techniques
• Social media tools and techniques
• Experience with data and website analysis
• Website creation and maintenance
• Technology
Attributes
• 2-3 years of relevant SEO expertise
• Strong computer skills
• Creativity
• Advanced writing skills and YouTube/video experience
• Ability to multi-task between SEO and social media
• Strong verbal communication
• Team player with the ability to work independently

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