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SEO Producer

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Our client, a reputable company based in Sydney's CBD are looking for a SEO Producer to support the business on various portfolios on a contract basis

The role is accountable for managing, optimising and developing organic search traffic to the banks home loans digital touch points across online and mobile. The role will be responsible for supporting the development of content strategies that leverage onsite opportunities and coordinating the delivery / implementation of these key SEO content themes, working closely with the Senior Digital Content Manager, Digital Portfolio Manager and delivery team.

This role is a critical driver for the Consumer Digital Sales Optimisation team to achieve product portfolio sales targets and is a digital position that will be part of a cross functional team of 10 including optimisation, design, CX, copywriter, and production resources.

As an SEO professional and financial services content specialist, this role will be focused on actively pursuing best practice content development and implementation of market-leading digital content practices in service of improving the digital customer experience and creating a market leading digital customer experiences.

Key accountabilities

- Define and delivery an SEO strategy that leverages onsite and on page opportunities
- Analyse all data sources to understand customer and competitor behaviour and develop customer segment campaigns and content that achieve organic traffic volume growth
- Manage the end to end delivery and work closely with copywriting resource to create content that is engaging and achieves the requirements for all digital sales touch points required by the team – this includes providing time estimation, customer/product reverse briefs, content audits as required
- Managing sign offs from key stakeholders (including product owners, legal and compliance) and arranging for changes to go live.
- Actively participate in the content/copywriting/UX/design/production flow within the group contributing to team revenue targets
- Definition of Content requirements for Consumer Digital Sales as well as implementation of requirements once approved by necessary stakeholders.
- Active promotion of digital content expertise within relevant internal sales business units with a view to create awareness of Digital content expertise and deliver additional initiatives
- Demonstrate cost savings driven by utilisation of internal content resource through articulation of value of content production internally.
- Maintain best in market SEO knowledge and practices in all content creation deliverables

Please email your resume to lpietzka@aquent.com if you are interested in finding out more information

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