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SEO Marketing Manager

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A leading digital marketing agency in Richmond, VA and Google Analytics Certified Partner, is seeking an individual to head up the search engine marketing side of the agency. The main objectives of the position are :

-Achieve the very best search engine marketing results for our clients
-Continue to refine the strategies and tactics the agency implements to achieve superior search engine marketing success.

Summary of Responsibilities:

-Develop and implement organic and paid search engine marketing campaigns focused on generating relevant visitors to our clients’ websites.
-Coordinate internal resources with external contractors to manage successful implementation of strategies and tactics to get the best results
-Work directly with clients to understand their marketing objectives, provide updates, answer questions and communicate recommendations
-Stay abreast of developments effecting search engine marketing activities, and apply that knowledge together with results from actual experience to continually refine successful search engine marketing strategies and tactics

Skills & Experience Required:

-Deep understanding of search engine technology, functionality and optimization strategies and tactics
-Ability to use Google Analytics for analyzing and improving a search engine marketing campaign
-Ability to understand client marketing objectives and perform keyword research to determine optimal keywords for a search campaign
-Ability to interact and communicate clearly and effectively with clients
-Ability to perform competitive analysis
-Good knowledge of HTML and ability to edit within a CMS for onsite optimization purposes
-Basic JavaScript knowledge a plus

Minimum Qualifications Required:

-Minimum 2 years hands-on work experience in search engine optimization with specific examples of improving both individual rankings for keywords/phrases and improving overall site traffic
-Excellent grasp of Internet business & marketing strategies - how to build, improve and grow a successful property on the web
-Experience with landing page optimization
-Knowledge and experience in link building
-Paid search marketing experience (primarily using Google Adwords and Bing Adcenter interface)
-Experience with web design, usability and conversion enhancements is a plus
-Experience with Google Website Optimizer is a plus

Advantages of Position:

-Learning environment in which you work with other professionals in one of the top online marketing teams in the area
-Working for a Google Analytics Certified Partner with opportunity to travel to Mountain View, CA once a year for Google Analytics Partner Summit
-Full-time, work from home – no commute and no interruptions enabling you to work in a highly independent, flexible environment in the most productive way
-Unlimited Time-Away policy that allows for maximum flexibility as long as deadlines are met, customers are thrilled, team members are supported and the work gets done on time

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