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SEO Manager - 48

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My client is seeking a SEO Manager responsible for the execution of a variety of marketing efforts to engage with prospective customers online. These efforts require a strong background in Web and online Marketing concepts and experience with independent execution of organic online lead generation.

The successful candidate will have a degree in marketing, communications or a related field and 3-5 years related experience. An equivalent combination of education, training and/or experience may be used.

Responsibilities:
Develop overall strategy, planning, and execution of a variety of organic (non-paid) online marketing campaigns and initiatives in support of sales revenue goals
Increase traffic and awareness of web properties including the main corporate website
Work with Online Marketing Director and marketing leadership to optimize main corporate website customer experience and navigation to maximize goal conversion
Assess metadata and make recommendations to modify content where applicable
Assist with content development for web and social properties
Develop clear Social Media strategies and properties, where appropriate, to generate leads
Track and report against key metrics (quality scores, conversions, page ranks, etc.) to measure success and steer future efforts

Specific Requirements, Skills & Education:
Expertise with SEO software for link building and management, keyword research and analysis including competitor web/keyword analysis, and performance reporting
Strong understanding of marketing concepts
Outstanding written and verbal communications skills
MS Office including Excel and PowerPoint
Strong organizational skills with the ability to handle multiple, high-priority projects with a keen attention to detail.
Prior experience in the high tech, telecom or Software as a Service (SaaS) industries a plus.

Education

A Bachelor’s degree required, preferably in marketing, communications or related field
3-5 years’ experience in marketing or related field

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