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SEO Lead

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WHAT YOU'LL DO:

> Manage all SEO and SEM programs and report on performance, including analytical post-mortems
> Work with clients and colleagues to ensure that SEO principles are factored into all initiatives including product development, social media and content generation
> Provide SEO expertise to clients and develop a quality keyword portfolio that will be utilized by our editorial team to help deliver key content and develop a keyword best practices portfolio
> Closely monitor client site rankings, link-building programs and conversion rates for continued improvement and develop additional opportunities to increase results over time
> Work with clients and colleagues to optimize editorial, meta tags and page title/descriptions through to keyword and competitor analysis
> Consult on technical site issues as they pertain to SEO to ensure clients follow effective guidelines with respect to coding and adherence to established keyword best practices
> Evaluate front end code, site taxonomy, content and back-end infrastructure to ensure optimal SEO performance


WHAT YOU HAVE:

> 3 - 4 years of SEO/SEM/PPC experience with a track record of delivering customer acquisition and conversion programs that include SEO, PPC, landing pages, social media and deep analytics
> Experience in front-end web development, HTML, XML, XSLT and Javascript
> Experience with Google analytics and Google AdWords
> A solid understanding and proven experience planning and executing link-building programs
> A proven ability to track, measure and quantify campaign performances
> Strong verbal and written communication skills
> Team-orientated and possess strong interpersonal skills
> Ability to multi-task and work in a fast-paced environment
> A deep understanding of how to achieve SEO without sacrificing user experience
> A clear understanding of the correlation between searchable content and related content

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