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SEO Lead

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Contract opportunity!

You will be responsible for driving revenue. This includes planning, optimizing, implementing, and analyzing recommendations and managing projects through to completion. You will also be tracking the performance and impact various tests and pilots and reporting on KPIs. Candidates should be self-motivated, results-oriented and be able to demonstrate leadership and influence across various teams/stakeholders.

Responsibilities – Drive revenue through the following activities
• Monitor website performance, document site activity, pull analytics reports, perform quality assurance checks
• Resolve bugs, troubleshoot problems, and drive resolution on urgent issues
• Competitive analysis to identify new competitors, top converting KWs, internal competitors, etc.
• Develop landing pages to capture niche areas with high-volume queries
• Advise on competitive SERP analysis, progress and keyword opportunity for stakeholders
• Assist field with issues, projects, AB tests, pilots, keyword research, and strategy
• Measure and report on the effectiveness of strategies in generating increased web traffic and organic revenue
• Drive various cross-team initiatives to implement best practices and drive platform and tool improvements
• Grow backlink profile and improve social media integration

Qualifications
• 7+ years of SEO and/or eCommerce related experience
• Enterprise-level technical SEO experience (.xml sitemaps, page load speed, canonicalization, URL structure, etc.)
• Expert knowledge of SEO tools, including Google and Webmaster Tools
• Proven track record of optimizing large B2C sites on a global scale for competitive head terms and long tail terms
• Basic understanding of HTML and how websites work – recognize tagging, etc – at least 5 years
• Degree required. Google Analytics, Brightedge certification would be a plus

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