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SEO Lead

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This is an exciting and challenging opportunity to help shape SEO for our website. You will be responsible for driving SEO revenue. This includes planning, optimizing, implementing, and analyzing SEO recommendations and managing SEO projects through to completion. You will also be tracking the performance and impact various tests and pilots and reporting on KPIs. Candidates should be self-motivated, results-oriented and be able to demonstrate leadership and influence across various teams/stakeholders.

Responsibilities – Drive SEO revenue through the following activities
• Monitor website performance, document site activity, pull analytics reports, perform quality assurance checks
• Resolve bugs, troubleshoot problems, and drive resolution on urgent issues
• Competitive analysis to identify new competitors, top converting KWs, internal competitors, etc.
• Develop landing pages to capture niche areas with high-volume queries
• Advise on competitive SERP analysis, SEO progress and keyword opportunity for stakeholders
• Assist field with SEO issues, projects, AB tests, pilots, keyword research, and strategy
• Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue
• Drive various cross-team initiatives to implement SEO best practices and drive platform and tool improvements
• Grow backlink profile and improve social media integration

Qualifications
• 7+ years of SEO and/or eCommerce related experience
• Enterprise-level technical SEO experience (.xml sitemaps, page load speed, canonicalization, URL structure, etc.)
• Expert knowledge of SEO tools, including Google and Bing Webmaster Tools
• Proven track record of optimizing large B2C sites on a global scale for competitive head terms and long tail terms
• Basic understanding of HTML and how websites work – recognize tagging, etc – at least 5 year
• Degree required. Google Analytics, Brightedge certification would be a plus

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