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SEO Director

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Our client is looking to create a central location to access all post-collegiate professional education, including online and offline courses, tutorials, certification training, free videos, Ebooks and even online universities. Our goal is to become the central place to search for gaining and developing job skills.

We are looking for a SEO Director to manage the entire site’s content creation strategy, including:

• Optimize keyword selection, including prioritization, for overall site and individual posts, with the goals of customer satisfaction and affiliate revenues from a myriad of training content providers.
• Perform basic audit functions prior to and following the site launch, including url mapping, file name folder structure, menu and navigation, 404, xml, noodp, noydir, sitemap, spider view, cloaking check
• Creation of multi-channel strategy for specific skill and job categories, including: building editorial calendars, interviewing and selecting writers, interviewing and selecting PR and social media marketers
• Assign, edit and approve content from team of writers, in clouding weekly features, audience-specific writing campaigns
• Manage primary link-building strategy, including creation of traffic projections
a. Co-manage the public relations strategy & approach with external resources towards authoritative link-building
b. Co-manage a social media strategy & approach with external resources towards increased visibility, blog in-links and traffic generation
c. Manage a specific .EDU link-building strategy focused on augmenting and assisting undergraduate and graduate school career services
d. Possible: Manage a foreign content-creation and link-building strategy towards potential customers in India, Brazil, China and Russia
• Measure and optimize global SEO strategy towards: content creation productivity ($/article), objective content quality metrics (density, readability, etc), raw content impact (tweets, in-links, press hits, shares, % scrolling to end) and finally, profit potential

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