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SEO Coordinator

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The SEO Coordinator will work within the Digital Performance Marketing practice and Search

Engine Optimization client services channel team supporting the day­to­day management of SEO program execution

and reporting for our clients to ensure consistently strong business results. This person will report into an SEO

Account Leader and is responsible for supporting and executing organic search optimization strategies for a diverse

list of clients, ensuring that all deliverables are executed on time and of high quality. The SEO Coordinator will

acquire vast organic search knowledge, while utilizing the creativity, attention to detail and analytical skills needed to

grow a career within a fast growing digital performance marketing agency.

Essential Duties & Responsibilities

● Support the SEO team with tactical execution and reporting for all client SEO programs

● Test, analyze, optimize and scale client SEO programs, offering support in auditing, reporting, content

● Researching and defining keyword sets for client programs, aligning each to appropriate landing pages

development, site analysis, keyword/competitive research and optimization authoring and

implementation

to target for optimization by coordinating closely with internal and client teams to leverage all available

data and tools

SEO performance on an ongoing basis

adjusting recommendations and re­optimizing content

● Monitor activity, analyze performance, identify areas of opportunity, and recommend ways to improve

● Quickly identify and respond to changes in SEO performance and the overall search landscape by

● Assist with client communications, including reporting, presentations and other collateral as required

● Become a team player and student of the craft, proactively learning and sharing to contribute to the

● Make a positive contribution to overall development, growth, and culture

knowledge and advancement of our practice

Background / Experience

● Understanding of retail eCommerce concepts

● Basic understanding of key digital marketing channels, including Organic and Paid Search, Display

● An understanding of eCommerce platforms, basic website functions and HTML, as well as keyword

Media, Affiliates, Feeds, Mobile, Social, Local, Conversion Rate Optimization, Attribution and Analytics

research and reporting is a plus

● Advanced computer skills, especially Microsoft Excel & PowerPoint

● Strong analytical ability and problem­solving skills

● 1–2 years of work experience in a corporate setting, with digital marketing agency or client­side direct

● Bachelors degree required

Necessary Skills & Attributes

● Excellent client services skillset; very strong written and verbal communication skills, personable and

● Strives to be solution­oriented when presented with challenges

● Self­motivated, responsive, driven to learn and grow within role, team and practice

● Ability to conduct basic­level research and analysis of trend data

● A keen eye for detail with the ability to see how discreet elements fit into the overall picture

● Excellent time management skills and the ability to work efficiently under tight deadlines with light

● Ability to work both independently and in a team­oriented environment

● Passion to learn SEO fundamentals and best practices

● Creative problem solver with attention to detail

● Strong analytical thinker

response retail eCommerce experience preferred

collaborative

supervision

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