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SEO Coordinator

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Our client is a Sports company with 12 brands under its roof – these are their “clients”. The Internet Services Department supports these brands with a family of more than 30 global websites, all produced and maintained in-house.

Job Responsibilities

  • Refine our SEO strategy to increase keyword ranking (both number of keywords ranked and the ranking of existing keywords) and produce high-level keyword analysis while tracking, managing and distributing organic traffic and ranking reports.
  • Work with content, engagement, and technology teams to ensure that our content conforms to
  • SEO best practice and appropriate changes are made to improve ranking, conversions, and risk mitigation.
  • Use web analytics platform and SEO tools to monitor, analyze and optimize website activity, traffic trends, SERP rankings, and customer acquisition metrics.
  • Write optimized and conversion-oriented Meta Titles and Descriptions.
  • Help optimize product copy
  • Perform regular site audits to ensure priority site sections are crawlable, optimized for proper keywords, and provide users content/functionality that match searcher intent.
  • Perform keyword research in specific markets to discover highly searched keywords.

  • Desired Skills and Experience
  • One year of experience in SEO
  • A proven track record of optimizing for eCommerce conversion results and growth
  • An understanding of Moz and Google’s suite of Tools (Analytics, Keyword Planner, AdWords)
  • Ability to analyze backlinks and practice white-hat link building strategies
  • Technically minded with a working knowledge of HTML.
  • Copywriting best practice knowledge for on-page and off-page copy
  • Ideally, some experience with a reporting system that the organization will use for evaluation and results of SEO strategy and execution
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