Our client is a Sports company with 12 brands under its roof – these are their “clients”. The Internet Services Department supports these brands with a family of more than 30 global websites, all produced and maintained in-house. Refine our SEO strategy to increase keyword ranking (both number of keywords ranked and the ranking of existing keywords) and produce high-level keyword analysis while tracking, managing and distributing organic traffic and ranking reports.
Work with content, engagement, and technology teams to ensure that our content conforms to
SEO best practice and appropriate changes are made to improve ranking, conversions, and risk mitigation.
Use web analytics platform and SEO tools to monitor, analyze and optimize website activity, traffic trends, SERP rankings, and customer acquisition metrics.
Write optimized and conversion-oriented Meta Titles and Descriptions.
Help optimize product copy
Perform regular site audits to ensure priority site sections are crawlable, optimized for proper keywords, and provide users content/functionality that match searcher intent.
Perform keyword research in specific markets to discover highly searched keywords.
Desired Skills and Experience One year of experience in SEO
A proven track record of optimizing for eCommerce conversion results and growth
An understanding of Moz and Google’s suite of Tools (Analytics, Keyword Planner, AdWords)
Ability to analyze backlinks and practice white-hat link building strategies
Technically minded with a working knowledge of HTML.
Copywriting best practice knowledge for on-page and off-page copy
Ideally, some experience with a reporting system that the organization will use for evaluation and results of SEO strategy and execution