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SEO Consultant

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One of Aquent's Fortune 500 Financial Services clients is looking for a 4 month contractor to be their SEO Consultant on their web properties.

Job Summary
The Organic Search Consultant will assist in the management of our enterprise search strategy (national/local) and is fully responsible for our internal site search program. This person is responsible for maintaining and improving organic search optimization for Allstate web properties and staying abreast of changes in search engine algorithms and the competitive landscape to meet online search marketing ROI and growth targets.

Scope & Responsibility
• Identify, prioritize and manage on-domain SEO opportunities; including implement projects relating to site architecture, URL structure, redirects, content, code and internal linking
• Work with in-house link-builder for off page optimization opportunities
• Support the agent-focused (local search) team by identifying optimization opportunities for agent websites/feed.
• Lead the roll-out of our city/state local pages (if test proves successful) scaling this project for 50K US Cities
• Act as point person for external SEO vendor
• Coordinate/prioritize SEO projects with IT, CMS team and content department for all on domain optimization
• Work with internal AORs to promote and gain support for Allstate’s organic search program
• Lead internal site search program including use of the 3rd party platform, overall strategy, maintenance and reporting – A.com & Encompass
• Act as key contact for SEO reporting with internal analytics team, IT and 3rd party vendors/platforms
• Support ad hoc SEO related projects as needed.


Qualifications
• 3 years experience and deep understanding of organic and local search optimization
• 5 years minimum of interactive marketing experience
• Project management in a web environment to ensure deadlines and budgets are met
• Proven ability to identify and create process and procedures to ensure integration across the business
• Strong organization skills
• Superior analytic skills
• Excellent oral and written communication skills to work effectively with others cross functionally.
• Proven ability to respond and anticipate business changes.
• Bachelors degree required

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