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SEO Beauty Copywriter (Global Beauty Brand)

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A global haircare/color company with 3 brands are seeking a digitally savvy writer with strong research, communication, and social media skills, both written and verbal. You are an expert at taking beauty topics and brand product launches and turning them into digestible digital content (this is includes social), specifically in the hair category for a global platform. You have a positive energy with interpersonal skills and the ability to negotiate consensus and resolve issues.

 

Key Job Accountabilities:

·       Support an editorialized SEO content strategy for one or more beauty brands

·       Implement SEO and social media best practices

·       Translate marketing and PR priorities into digital content that scales

·       Understand brand tone/voice in regards to pitching and writing content

·       Pitch and create headlines that support the brand’s content strategy

·       Write 15 - 20 pieces of digital and social content weekly

·       Monitor hair conversation with SEO analytics to anticipate consumer trends and capture audience

·       Ability to work with multiple teams to understand and execute goals and objectives

·         Discover and evaluate short-term and long-term trends in search

·         Write search-optimized copy for digital kits surrounding product launches

·         Create GIF copy for Redken and Pureology

·         Source all photos for Redken.com and Pureology blogs

·         Curate a monthly newsletter detailing trends in search and social

Required Experience/Training:

·       A strong command of SEO best practices, SEO tools, and web analytics

·       Bachelors Degree in Journalism or English Required

·       Two to four years experience writing and editing in the beauty/personal care digital space preferred 

·       Must be an excellent editor and writer, with a creative vision, spot-on judgment, and the ability to take raw copy and turn it into something truly special

·       A flawless command of spelling, punctuation, and grammar

·       Never-ending patience, and a positive attitude

·       Must be team-oriented, responsive, and comfortable collaborating, but also able to work independently and exercise sound judgement

·       Ability to stay ahead of and adapt to trends

·       Receptive feedback with an open mind toward professional development

 

[This summary describes the general nature of work to be performed and is not an exhaustive list of all responsibilities, duties, and skills required of an incumbent in this position.]

 

Desired Skills and Experience

·       Knowledge of SEO Best Practices

·       Web Content

·       Social Media best practices and platforms (Spredfast preferred)

·       Beauty Writing

·       Beauty and hair obsessed with a strong eye for trends

·       Strong Editing and Writing Skills

·       Publishing

  • CMS

 

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