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SEO Analyst

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The Mission of SEO Specialist: The SEO Specialist is responsible for identifying and executing opportunities to improve the company and the company's search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.

ESSENTIAL FUNCTIONS:
• Manage both on-page and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Stay up-to-date with the latest trends, Google updates and changes with SEO best practices.

CULTURE FIT: Candidates for SEO Specialist should be a:
1. Growth Oriented Learner – Each of our team members display a personal commitment to their development. Businesses Don’t Grow, People Do!
2. Competitive Winner – We are a team of high achievers who love our jobs, relentlessly work to be the very best and enjoy rewards based on our performance.
3. Humble Servant – We are high character leaders who serve people.

ROLE COMPETENCIES: Candidates for SEO Specialist will have mastery of the following competencies:
• Self-Starter/Initiator: Initiates action to accomplish goals or develop self without explicit instructions.
• Data & Metrics Capable: Uses data to continuously improve performance. Understands the use of data and KPIs to set and track goals. Understands the use of basics such as averages, medians, and data trending to interpret data.
• Critical Thinker/Problem-Solver: Demonstrates the ability to analyze, synthesize, and apply information to solve problems.
• Grit: Strives to work hard and exceed expectations; does not give up in the face of a challenge.
• Accountable: Takes responsibility for all actions; follows through on commitments.
• Communicator: Ability to effectively engage others through verbal and written communication.

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