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SEO/ AdWords Specialist

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Strategically build, manage, and optimize search engine marketing (SEM) campaigns, primarily on Google AdWords, including, but not limited to –
Forecast Budgets
Keyword Research
Campaign Set Up (Build tightly-themed ad groups by keyword relevancy, Configure campaign settings, add negative keywords, etc.)
Writing Ad Copy
Bid Management (Including creating custom automated bidding rules and regional or schedule-based bid adjustments)
Setting up Conversion Tracking
Performing and analyzing the results of A/B tests
Analyze campaign performance with information from multiple data sources and make data-based optimizations & recommendations
Create performance reports with recommendations for improvements based upon data analysis
Lend insight into the optimization of client landing pages
Forecast budgets, campaign size and conduct keyword research
Build out accounts from the ground up,
Consistently meet and exceed minimum levels of performance on metrics like CTR, CPC, Conversion rate, etc.
Manage or assist with the management of Facebook and other social media advertising campaigns
Participate in and/or lead client conference calls. Take notes, extract action items from the conversation, and translate those action items into tasks in the project management system
Answer client questions when confident that the business owner would provide precisely the same answer you’re providing
Assist with project quality control by reviewing other PPC team members’ submitted work, proofreading it, and comparing it to the company’s SOPs (Standard Operating Procedures)
Provide support to the sales process by assisting with pre-qualification of prospects, proposal and contract generation, and prospect follow up
Learn the decision making, thought process, and preferences of the business owner in order to respond to needs and act for them as needed in the best interest of the company
Document and/or update the company’s Standard Operating Procedures as they pertain to PPC
Contribute to the improvement of the SOPs by consistently thinking “outside the box” and suggesting better, more efficient ways to execute business operations and provide higher quality output to clients
Establish a sense of confidence that matters are being handled
Participate in weekly team project meetings and other strategic meetings as requested
Maintain an ongoing task list with priorities and follow up status, consistently and persistently follow up on outstanding items
Organize each day to maximize efficiency and productivity, with a focus on prioritizing the most pressing needs
Build a rapport with customers, team members, and colleagues in order to facilitate communication and teamwork
Work towards becoming an integral part of the organization
Accept other delegated tasks as assigned

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