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SEO & SEM Specialist

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We are working on a client request for an SEO/SEM Specialist who will assist in building and managing SEM campaigns, managing digital marketing campaigns (display advertising, mobile, video) and developing campaigns which utilize optimized geo-tagging and key word mining. This person will work closely with Global SEM/SEO manager as well as outside partners and agencies to create successful campaigns optimizing web content and help manage all SEO with supporting agencies. They will leverage digital analytics tools such as Google Analytics and WebTrends, making recommendations for SEO and functional specifications for U.S. and international campaigns

Description:

• Assist in building and managing SEM campaigns

• Assist in building out and managing digital marketing campaigns (display advertising, mobile, video)

• Build out campaigns which utilize optimized geo-tagging and key word mining

• Work with Global SEM/SEO manager as well as outside partners and agencies to create successful campaigns

• Must have experience negotiating and on-boarding marketing partners

• Optimize web content and help manage all SEO with agency

• Work with Global SEM/SEO manger to develop and set SEM/SEO priorities for U.S. and international markets

• Prepare data analyses and identify trends to reach maximum ROI in digital marketing campaigns (SEM, display, mobile)

• Research and be aware of competitor advertising

• Use digital analytics tools such as Google Analytics and WebTrends

• Make recommendations for SEO and functional specifications for U.S. and international campaigns

• Analyze and improve on metrics related to SEM/SEO

• Experience in setting up lead generation, affiliate and aggregator type marketing programs

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