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SEO / SEM Specialist

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Our client, a Toronto-based digital marketing company is looking for an SEO/SEM Lead for a 1-year contract. The ideal person will lead the charge on all things search will be a well-rounded leader: part project manager, part client relationship manager and part technical.

Responsibilities include but are not limited to:
Manage all SEO and SEM programs and report on performance, including analytical post-mortems.
Provide SEO expertise on any new client engagements and develop a quality keyword portfolio that will be utilized by our editorial team to help deliver key content that is both user and search engine friendly.
Closely monitor client site rankings, link-building outreach efforts and success metrics for continued improvement. Identify and develop new opportunities to increase results over time.
Work with clients and colleagues to optimize on-page elements: meta data, site structure/taxonomy, implementation of keyword research and competitor analysis.
Evaluate front end code, site taxonomy, content and back-end infrastructure to ensure optimal SEO performance.

Qualifications:
Proven experience assessing website backlink profiles, solid understanding of white hat link outreach methods and ability to identify and detox unhealthy link profiles.
Experience in front-end web development, HTML, XML, XSLT and Javascript would be an asset.
Strong verbal and written communication skills. Must be team-oriented and possess strong interpersonal skills.
Ability to multi-task and work in a fast-paced environment.

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