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SEO / SEM Specialist

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Our Client needs someone who consults in this area on a regular basis / freelance nature, who can show proven results. "A real pedigreed person." (He doesn't want someone who moves from full-time job to job because after 6 months they measured that their work didn't pay off.)

This is specifically for their .com site. He doesn't really have anyone doing this work right now. He has an internal team of web developers using their own in-house techniques, but no one who knows it well enough to stick their neck out and pull their jobs on the line in terms of being responsible for it.

He wants someone to do a complete overhaul and make sure they will look at the current set up and implement new policies and procedures, best practices, etc. Wants a strong leader to work with their current team to teach them what to do after this person's gig is over.

Wants someone who has kept up with the latest search engine algorithms and optimal content structures within those algorithms, who's able to maintain the best position for your website under a given set of terms.

Also, someone who will improve visitation to their site through the development of short, text-driven ads on major search engines. They will need to come up with catchy content in tight spaces, and be organized and analytical enough to know what works and what doesn't when it comes to optimizing click and purchase performance.

*Expert-level business/creative, SEO-rich writing skills
*Develop and manage keyword strategies, research and implementation
*Strong knowledge of web analytics
*Technical knowledge of onsite and offsite SEO strategies
*Understanding of trending with the ability to analyze and adjust content accordingly
*Expert understanding of conversion rate optimization
*Develop and manage SEO strategy while providing copy and other content
*Lead link building and directory submittal
*Conceptualize and implement impactful pay-per-click campaigns
*Lead social media strategy with expertise in content strategy and implementation
*Hands-on experience with web analytics tools and reports

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