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SEO / SEM Specialist

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Boutique internet marketing group that services high net worth dentists (highest ranking / top 5% dentists in CA) is looking for an SEO/SEM Specialist.

They have a fun, edgy group and would like someone who would fit into that environment.

This person will be responsible for managing SEO/SEM and google adworks.

Their goal will be to make sure that their clients are organically ranking on 1st page of Google searches as well Google Local, and to drive down their pay per click costs.

They also use Yahoo & Bing, but only a tiny bit.

Search Engine Marketers improve visitation to your site through the development of short, text-driven ads on major search engines. Not only do they have a knack for coming up with catchy content in tight spaces (and on a tight budget), they're organized and analytical enough to know what works and what doesn't when it comes to optimizing click and purchase performance.
*Expert understanding of conversion rate optimization
*Develop and manage SEO strategy while providing copy and other content
*Lead link building and directory submittal
*Conceptualize and implement impactful pay-per-click campaigns
*Lead social media strategy with expertise in content strategy and implementation
*Hands-on experience with web analytics tools and reports
*Strong knowledge of web analytics
*Technical knowledge of onsite and offsite SEO strategies
*Understanding of trending with the ability to analyze and adjust content accordingly

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