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SEM Specialist

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Vitamin T client here in RVA is looking to bring on a full-time Search Engine Marketing Specialist to help them optimize their already-large paid search campaigns as well as help to identify new initiatives to bring their business to the next level - interested in learning more?! Keep reading!

In this role, you will work across a variety of digital channels, but your bread and butter will be paid search and display. As they become more active in other channels though, you will have the ability to expand your skill set and work with additional internal and external partners to bring their brands to life. You will work closely with SEO, Creative, Technology and the rest of the Marketing team to hit aggressive goals and leave your legacy on the organization for years to come!

Role Responsibilities:
- Developing, implementing, managing and optimizing Paid Search and Display campaigns for Google & Bing
- Launching new products/campaigns as well as executing time-sensitive promotions/content
- Executing tests (ad copy, landing page, etc) and strategic plans end-to-end
- Reporting, analyzing, and providing actionable insights for internal teams
- Partnering with internal teams to ensure consistent marketing and maximizing business opportunities across channels
- ID/apply best practices and monitor changes in the digital space to identify new opportunities

Skills & Qualifications Required:
- Minimum 2 years experience managing large scale accounts in Google AdWords (Bing AdCenter is also preferred)
- End-to-end campaign management (planning, launch, ad testing, experience with 3rd party bid management tools)
- History of exceeding monthly KPI goals (eg. CPA, conversions, spend, etc.)
- Managing major budget with aggressive revenue growth targets
- Budget allocation and prioritization among business lines
- Strong analytical and problem-solving skills
- Ability to multi-task and manage workflow in a high-energy, collaborative, team-oriented environment
- Superior communication skills (to express your passion/enthusiasm and otherwise share knowledge)

If interested in being considered for this AMAZING opportunity - please apply for more information.

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