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SEM Marketing Manager

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Job Description:
Business Responsibilities:
• Collaborate with a cross-functional agile team to develop digital marketing strategies for multiple copy-focused outbound acquisitions channels
• Guide creative team developing marketing assets primarily for Search Engine Marketing ad copy
• Foster third-party relationships and work closely with compliance and legal to review experiences on third party Affiliate sites
• Perform research on customer experience, innovative digital marketing solutions, and competitive landscape
• Coordinate internal documentation to ensure smooth launches as well as for auditing purposes
• Initiate recommendations to automate and streamline processes leveraging technologies whenever possible
• Report results and relevant initiatives to promote shared learning across the organization

Experience:
4-year degree in Marketing, Communications, or Business. 3+ years experience in an organizational role, preferably in a marketing or agency environment. Preferred: 2+ years digital marketing experience in Search Engine Marketing and/ or Affiliate marketing, or fast-paced, advertising agency environment. Agile experience. Adaptable in a constantly changing environment. Understand basic marketing metrics.

Industry Knowledge:
Confident in leading marketing projects for multiple clients, ideally digital marketing for outbound acquisitions channels in the financial industry or ad agency with multiple client/industry focuses. Proven ability to develop strategies. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve the way we work.

Technical Knowledge:
MS Word - 3+, MS Excel - 3+, Acrobat - 1 +, Google AdWords - 1+, Web Analytics - 1+

Contact: Christina Dick | cdick@aquent.com

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