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SEM Marketing Manager

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Join one of the fastest growing divisions at this major global tech organization which includes B2B technical products and services.. This Team is looking for a high-achieving search marketing manager responsible for managing a comprehensive search program that extends globally. 

Responsibilities include: 
• Strategic: 
o Drive paid search strategy and activation 
o Work with stakeholders to drive search innovation and ensure that search plans in funded markets align to identified goals and objectives. 
o Act as search subject matter expert for Corp BG and subsidiary marketing teams 
o Proactively present program recommendations and benefits in order to advance program goals and objectives. 
• Management & Optimization: 
o Own day-to-day management of paid search for select groups in the US while having a left-to-right view of global paid search efforts across 36+ markets. 
o Manage the relationship with the global agency of record (AOR) and major search engines to continuously monitor and optimize search efforts. 
o Monitor, test and optimize in order to expand campaigns and increase effectiveness. 
o Partner with AOR and analytics lead to conduct keyword research and analysis – expanding keywords, analyzing search volume, etc. 
o Collaborate with leads and channel owners to ensure strong integration and coordination with other marcom efforts. 
• Testing & Reporting: 
o Develop, execute, optimize and report on A/B and multivariate testing plan 
o Consult with analytics lead on regular cadence of traffic reports – with an expectation of conveying impact to a range of stakeholders, from peers to the leadership team 
o Publish executive summaries of search reports, test results, and strategic insights. 

Qualifications & Skills: 
• 5+ years of marketing experience with at least 3 years of hands-on Paid Search Engine Marketing campaign management, preferably large budgets 
• Solid and demonstrable understanding of SEM best practices 
• Strong Excel skills and analytical capabilities 
• Comfort with conducting your own data analysis and using metrics to craft a story 
• Ability to manage multiple projects across multiple time zones 
• Strong leadership and project management skills 
• Great verbal and written communication skills 
• Strong cross-group collaborator 
• BA/BS in communications, marketing or related discipline required 

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