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SEM Associate Media Director

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Job Title: SEM Associate Media Director

Location: New York

The SEM Associate Media Director, Paid Search and Paid Social position will be a key player on a team charged with building and refining our paid search and paid social offerings, strategies, and forward thinking.

You are an expert in SEM marketing. You puzzle over new data sets, new signals and metrics. You enjoy brainstorming new ideas and reviewing data with serious rigor. Your responsibilities include building and growing strong client relationships, providing strategic direction to the account teams, ensuring the health of SEM accounts, scoping projects and developing staff.

 

Key Areas Of Responsibility

• Expert knowledge of the holistic search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence

• Expertise in search campaign implementation, management, analysis and optimization

• Responsible for day to day campaign management, budgets and optimizations in support of client goals from keyword and social targeting development to paid search copy writing and daily optimizations

• Daily use of reporting, analytics, and trend tools, including but not limited to Google AdWords, Facebook, Instagram. Twitter, Snapchat

• Developing strategic approach across client businesses

• Proactively research campaign issues and formulate actionable solutions based off finding

• Contribute to overall team growth and knowledge sharing within the team and cross company

 

Qualifications

• Previous experience in advertising on marketing is a plus

• Strong writing and presentation skills

• Ability to work autonomously and demonstrate self-started qualities and to research paid search and paid social issues and formulate tangible solutions

• Proven ability to manage multiple projects, drive hard to completion, and deliver effective results

• Advanced computer skills, proven experience in Excel and PowerPoint

• Strong quantitative and qualitative analytical skills

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