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SAS Programmer/Analyst

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This position will develop and maintain complex SAS programs in support of segmentation and targeting strategies. This role will influence marketing decisions by developing robust reporting and analytics, return on investment analyses, and campaign metrics. Strong SAS/SQL and Excel macro skills are required. Individual will support reporting and data mining projects across our Retail and Institutional businesses. Advanced SAS programming skills (5+ years), query optimization for large data sets, as well as the ability to present actionable findings to business leaders in the Marketing organization are essential for success.

RESPONSIBILITIES:
• Dashboard Production
o Produce and optimize monthly dashboards for client profiling using SAS and Excel tools
o Partner with internal analytics teams within Institutional and Retail departments to scope data availability and acquisition in support of client profiling efforts.
o Leverage our internal data warehouse and supporting data systems (e.g., Salesforce) to aid in data gathering

• Program Support
o Provide weekly and monthly reporting to support Institutional campaigns in market
o Partner with Program Managers to optimize performance monitoring of campaign efforts
o Present campaign findings and recommendations to support Program Managers and assist in decision making

• Marketing Planning
o Assist Senior leadership in data gathering related to planning/forecasting of segmentation and targeting strategies
o Partner with Marketing managers to understand key drivers of new assets and ROI

• Ad Hoc Analysis
o Provide insightful ad hoc analysis to support decision makers within Marketing
o Translate Marketing requests into actionable data requirements
o Maintain key relationships outside of Marketing, including Finance, Retail Distribution, Product, and Online Engagement to aid in analytical synergies
o Utilize data visualization skills to present findings in a clear and concise manner
o Respond to follow-up requests from partners in a timely and accurate manner

REQUIREMENTS:
o Advanced knowledge of Base SAS and SAS macros
o Strong competence in SQL programming
o Experience with Microsoft Visual basic to develop Excel macros
o Ability to manipulate, organize, and analyze large datasets
o Working knowledge of applied statistics
o Ability to effectively prioritize multiple tasks and meet required deadlines
o Effective communication skills, both oral and written
o Ability to work collaboratively with multiple levels of the organization
o Strong attention to detail
o Strong analytical capabilities
o Salesforce experience a plus

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