These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Retention Marketing Specialist

0 people like this description

Contract with potential for extension or perm with Fortune 500 Tech companies with offices in Mississauga!

TOP SKILLS:
1.) Has experience working on coordinating marketing campaigns with focus on digital (2-5 years of experience). This is a must!
2.) They must have experience demonstrating strong attention to details - This is very important!
3.) Demonstrates excellent communication skills
4.) Light HTML coding experience ideally in an email deployment setting

NICE TO HAVE SKILLS:
1.) Experience working with salesforce marketing cloud e-mail deployment
2.) Experience in copywriting
3.) Experience pulling reports from databases
4.) Coordinating marketing campaigns focused on retention marketing is a plus
5.) Bilingualism is an asset (French)
6.) Experience building and deploying HTML emails through the Exact Target platform is a bonus

RESPONSIBILITIES INCLUDE (but are not limited to):
• Manage master e-mail calendar to ensure all incoming requests are reviewed, scheduled, tested and deployed
• Pull reports identifying overall performance of e-mail channel
• Delivering KPI's such as open rate, click rate, etc…
• Acts as “traffic controller” by managing the email deployment calendar ensuring that all key phases of the process per the timeline are met
• Ensures briefs are delivered to the design team on time, coordinates rounds of feedback to creative team so that assets are promptly delivered to the Email Deployment Manager
• Goes on to coordinate deployment of email campaigns by collecting and organizing copy and content details for various personalized versions and adjusts the intake forms as required
• Takes deep dives into the details and reviews all email tests both on desktop and mobile devices to ensure the personalized experiences intended for the customer come to life
• Works with operations team to build offers as required and partners with product development to build landing pages with the ability to adjust pages for continued optimization
• Builds simple emails or French versions leveraging HTML coding experience
• Communicates to the broader teams of email deployments and targeted quantities followed by 24 hour and post campaign reporting with a focus on determining the results of A/B testing
• Manages the end to end campaign launch and deployment of service messages from scheduling, content/copy creation, reviews and approvals, deployment and reporting
• Excellent at writing short copy is a bonus
• Pulls reporting as required from various sources and delivers promptly with insights to help optimize for future email campaigns to come

SOFT SKILLS/PERSONALITY TRAITS:
• Excellent communication skills both written and verbal
• Strong problem solving skills
• Detail oriented - This is very important!
• Ability to multi task in a fast paced environment

EDUCATION:
• Degree/Diploma in communications or marketing (the manager said it would be nice if they had this. It is not a 100% deal breaker if they have relevant experience for the job)
CURRENT TECHNOLOGIES/PLATFORMS BEING USED:
• MS Word
• MS Excel
• ExactTarget (SalesForce Marketing Cloud – SFMC)
• MS PowerPoint
• Outlook

These job descriptions are examples. Looking for work?

Find JobsFind Jobs