These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Retail Promotions Manager

0 people like this description

Looking for someone who doesn't mind a bit of admin with good excel skills, Must be analytical.

Department Overview:
Our client's Marketing department constantly strives to create and maintain a best in
class marketing function with an emphasis on lifetime value of content.

Overview of the role:
Responsible for the commercial exploitation of our client's entire film catalogue to
deliver financial expectations for the Company and achieve No. 1 studio status
across a predefined group of retailers
Key Responsibilities and Accountabilities:
• Contribute, implement and meet the fiscal budget expectations for the Warner
Bros catalogue portfolio.
• Accountable for the optimisation of Standard and Blu-ray film catalogue within
a predefined group of retailers.
• Take ownership for the Ultimate P&L from new to promotion stage creating
the release strategy to hit financial requirements.
• Manage title selection to maximise profitability across every sku and every
price band in retailer promotional campaigns.
• Optimise WHV key everyday line representation within traditional and new
business channels.
• Ensure continuous evaluation of promotional pricing strategy and competitor
developments in the marketplace, UK and Eire.
• Drive dedicated space opportunities for Blu-ray, to promote growth and
penetration of the format in addition to maintaining share lead.
• Collaborate with Marketing Controller - Catalogue to determine the most
effective annual marketing budget and co-op activity.
• Assess seasonal secondary space opportunities to create dynamic and
incremental consumer centric retailer promotions.
• Work closely with the digital team to ensure transparency of physical pricing
strategies.
• Deliver cost economies and efficiencies through continuous inventory control
and moratorium management.
• Become a catalogue expert knowing the pedigree of the entire portfolio to
generate commercial opportunities by retailer.
• Play a high profile role in company team sell meetings and support the Sales
team with external customer negotiations.
• Develop strong relationships with Sales, Marketing Insight, Operations, Retail
Planning, Finance and Film Marketing.
• Nurture effective working relationships with key marketing contacts within the
Burbank office.
Skills, experience and qualifications:
• Proven experience in a commercial role taking ownership for a product’s
lifecycle or retailer promotions
• Ideally held a role of a similar position within a UK retailer
• Track record in planning product promotions from profit margin to point of
purchase execution
• Comprehensive understanding of a P&L and contribution savvy
• Anticipates, drives and maximises all opportunities at retail with traditional
and non traditional accounts
• Excellent negotiation, influencing and interpersonal skills with internal sales
teams and external buyers
• Demonstrates excellent communication skills and forges strong working
relationships with key stakeholders
• Ability to lead and originate a company fiscal budget including monthly reforecasting
• High level of home entertainment product and industry knowledge
• Highly competent with business analytical systems and processes
• Monitors competitor and consumer intelligence to re-shape pricing
strategies
• Displays stature, conviction and passion for the position and product
• Educated to degree level or equivalent

These job descriptions are examples. Looking for work?

Find JobsFind Jobs