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Retail Marketing Manager

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We're seeking a Marketing Manager for a 2-month contract with one of our entertainment clients in Burbank. Responsibilities would include:

- Track and analyze the business across the 26-week new release window.
- Execute title-specific physical and digital retailer plans by communicating and managing tactical details with internal cross-functional teams (Field Sales, Sales Planning, Creative Services, Promotions, Interactive Marketing, Legal and Brand Marketing) and with external customers.
- Execute retail strategy for each new release title by account. Manage day-to-day communication with Field Sales.
- Create and/or manage distribution of title-level forecasts, marketing and sales support materials. Evaluate viability of Field Sales requests for information, financial feasiblity and execute against requests in a timely manner.
- Manage goal setting, leads, returns, and set promotional calendar to best optimize operating contribution on a by title basis.
- Facilitate and lead weekly Business Unit and account calls and Recon meeting with executive management.
- Plan, negotiate and implement trade and co-operative marketing programs to secure optimal title merchandising placement, enhanced advertising, drive incremental revenue and maximize ROI.
- Assist in the preparation of presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/ review meetings. Provide ad hoc reporting to support film business unit.

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