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Retail Channel Marketing Lead

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Assists in carrying out assignments in the marketing function for one or more of the following: product marketing, technical marketing, channel marketing, and/or market research.
May assist in the development and implementation of assigned programs.
Typical requirements are a Bachelor's degree and 2 - 8 years of experience or a Master's degree and up to two years of experience.

Overall Responsibilities:
Retail Channel Marketing Lead develops and executes merchandising programs on time, on budget and on brand
This person has an expertise and focus by product category
Accountable to and reports directly to the Retail Channel Marketing Director

Details Project Management:
Asset Creation & Deployment
Manage the end to end planning and production of retail displays, POS, promotion materials, packaging, collateral and other elements from inception to shop front execution Collaborate with multiple teams within the organization, as well as, provide project status reports, timelines and manage budgets for internal contacts and Retail Channel Marketing management
Execution Interface with sell-in team, brand activation, and retail compliance teams to gather information for plans
Communicate directly with shop front resources to drive successful execution of merchandising assets
Serves as main point of contact for issue management and escalation
Create and communicate visual merchandising guidelines to field sales teams
Innovation Innovate, learn and educate others by monitoring retail programs within the CE industry/other industries
Solicit feedback and collaborate with Channel Marketing Managers on activities and programs within their accounts and use this information to bring new, innovative ideas into the team

Competencies:
Customer Focus
Problem-Solving
Peer Relationships
Organizing
Planning
Functional & Technical Innovation Management

WOULD LIKE:
Graphic Design
Project Management

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