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Retail Channel Marketing Coord.

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As client's business continues to expand, the need for channel marketing experts is growing exponentially. This role will be based in San Mateo and will be responsible for supporting the specialty retail channel including the channel manager, specialty sales team and specialty retail accounts across North America.

Major Responsibilities:
· Work closely with the events & sports marketing teams to execute retail activations with key partners at all client event properties.

· Manage execution of retail marketing activations including window wraps, billboards, in-store signage, autograph signings, social media campaigns, etc.

· Work with internal marketing partners on development and delivery of marketing assets.

· Work with Specialty Channel team on creating innovative new tactics for retail partners.

· Work with sales managers and external sales reps to coordinate retail marketing activations.

· Assist in development and execution of training programs.

· Become a product expert for Sales, Training and Retailer needs.

· Become an expert on organization, distribution and usage of marketing assets.

2-3 years of relevant experience in Channel Marketing, Brand Marketing, Marketing ops
2-5 years experience in retail position that shows growth into a manager role.

· Strong understanding of Specialty Retail operations.

· Strong eye for detail and project management.

· Experience in a Sales Function.

· Travel (up to 10%).

· Excellent communication skills including oral and written.

· Understanding of consumer funnel or path to purchase.

· Experience with executing programs, events and other complex programs with multiple partners.

· Comfortable working with Sales, Retail, Legal, Brand, Sports Marketing, Operations, Events and Finance throughout org levels insuring that deliverables are met in accordance with timelines.

· BS degree in Marketing or Business Administration
· Have experience working with key specialty retailers in relevant outdoor/sports/lifestyle brands.

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