Our client, an OOH advertising giant are looking for a Research Manager ( Customer Acquisition) to join their team on a permanent basis. You will be responsible for researching the market of client and agency marketing and media personnel using social media, business media, data lists and news feeds to define a prospect list. Research the market for events, sponsorships, venues and occasions which coincide with the prospect list.
Research the market of client and agency marketing and media personnel using social media,
business media, data lists and news feeds to define a prospect list.
Research the market for events, sponsorships, venues and occasions which coincide with the
Create and maintain a database of prospects including event acquisition, commercial follow up
and commercial outcomes.
Continuously add to and refresh the database based on market conditions, new entrants,
promotions and transfers.
Deliver 100 new prospects to the commercial team per annum and follow through on acquisition,
follow up and outcomes.
Work with the Commercial teams to understand key contacts, depth of contact and level of
Maintain an independent view outside of the commercial team on levels of success and KPIs.
Network and attend events to prospect their relevancy to the calendar.
Attend and help deliver at events programmes, including customer on-boarding, welcoming and
Keep a database of attendance at events and communicate to the wider commercial teams.
Keep a database of internal events and attendees and communicate to the wider business
Ability to research opportunities and individuals from numerous sources to provide a coherent
A keen eye for detail and a structured manner of working.
An ability to continuously mine for information, keeping up to date with trends and movements.
An independence of mind that can resist commercial pressures.
An ability to see the long term result rather than short term impact.
A good communicator with the ability to provide cogent and relevant results.