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Reporting Analyst

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Seeking a Reporting Analyst to join our Global Brand Marketing team and help drive the growth of our brand. We are looking for a strategic and analytical thinker who has a knack for diving into data and turning them into actionable insights. This person will work closely with Global Brand Marketing team members across content, social media, events, and influencer marketing to help us structure and execute a regular cadence of bi-weekly reporting as well as campaign-specific reports and insights. In addition, you’ll collaborate with other members of the Analytics team to align on metrics, tools, and reporting templates.

Responsibilities:

  • Assess the team’s reporting needs and tools, and make recommendations on reporting strategy, including key metrics and sources of data to align with overall marketing org metrics
  • Design reporting templates, dashboards, and data visualizations
  • Help configure and optimize the set up of social media listening and analytics tools
  • Collect, consolidate, and organize data to produce regular cadence of reports to measure marketing performance across paid, owned, and earned media
  • Provide analysis of data including key findings, actionable insights, and recommendations to inform strategy and campaign optimization
  • Analyze historical brand marketing campaign data and competitive insights to develop benchmarks for key brand marketing metrics
  • Develop new analytics tools or models to enable Marketing to make faster, smarter business decisions and expand the use of data across the brand marketing team
  • Use social media intelligence as a research tool kit to feed into brand strategy, campaign, and creative planning
  • Run campaign debriefs and pull together executive-level reports in order to share key insights and recommendations to feed into future campaign planning
  • Collaborate with internal analytics teams to connect upper-funnel marketing efforts with down-funnel user database

Qualifications:

  • 4+ years of proven experience working with a variety of brand marketing data sets, developing reporting templates, and performing deep-dive analyses to deliver actionable insights
  • An understanding of brand and upper-funnel marketing metrics including campaign reach, effectiveness, and efficiency metrics
  • Strong understanding of content and social media metrics including paid, owned, and earned media, data caveats by channel, and how these caveats can affect reporting
  • Fluent in tools digital marketing analytics platforms including Facebook Business Manager, Twitter Analytics, LinkedIn, and social media management platforms such as Sprinklr, and listening platforms such as Sysomos
  • Ability to apply business judgment to quantitative analyses and provide actionable insights and to communicate results clearly
  • Ability to collaborate with a variety of stakeholders and strong relationship-building skills
  • Ability to manage multiple projects at once, a large volume of requests an how to prioritize workload

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