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Remote Recruitment Advertising Specialist

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Recruitment Advertising Specialist- 2 month engagement with potential to extend beyond
Start Date can be sooner than 9/4/16

Overview:
In this role as a Recruitment Advertising Specialist, you will promote and uphold the company's recruitment marketing strategy and messaging. You will help create measureable creative assets to promote our recruitment marketing story through a variety of channels including the intranet, career site and landing pages, email campaigns, paid advertising and career specific social media spaces. The goal of this role is to promote company as an employer of choice and showcase the stories that make us a unique place to work and help people on their path to better health through optimized career specific content.

Responsibilities:
• Plan and execute dynamic digital content to reach the target audiences through appropriate channels (targeted email campaigns through our CRM, paid and free advertising resources social media, career site, events, etc.)
• Lead Pay Per Click Advertising on Indeed, Simply Hired, JuJu, Google & leveraging key job boards and developing passive candidate recruiting strategies for the company's Specialty Pharmacy business
• Generate, edit, publish, and share regular social media content leveraging LinkedIn, Facebook & Twitter for Recruiting to build meaningful connections and increases candidate flow.
• Regularly evaluate the success of email and advertising efforts and make adjustments as needed.
• Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Work within corporate brand guidelines on all creative assets.
• Write SEO optimized content with specific messaging to promote the company health culture that is specific to hiring needs and highlights relevant company news, colleague features and career growth opportunities.
• Assist in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.

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