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Relationship Marketing Mgr - Online & Email

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This is an exciting opportunity to be a part of eBay’s Relationship Marketing (RM) team focused on delivering best in class onsite and email experiences for eBay customers. This is a contract role that is initially one-month and is expected to be extended! Candidates must be able to sit onsite at the eBay Campus is San Jose.

eBay’s RM team co-develops and executes programmatic communication strategies to engage eBay’s existing customers through onsite and email channels. The team balances sending our customers relevant messages and product recommendations with driving awareness of eBay innovations and programs. We partner with eBay’s business units (e.g., fashion, consumer electronics) to design campaigns that meet business and customer needs. If we do our jobs well, we make it possible for the most important programs at eBay to succeed, and for our customers to have a reason to return to our site on a regular basis.

The Campaign Manager, Vertical Programs role will lead campaign execution for assigned business unit(s). By partnering with leadership, this role will support campaign strategy definition and ultimately bring the strategy to life by ensuring flawless execution. This position will report in to the Strategic Marketing Manager for Vertical Programs who oversees a number of business units.

Primary Job Responsibilities:

Develop campaign briefs (creative and targeting) that meet business objectives, ensuring that best practices and prior learnings are incorporated into all campaigns

Lead project management for campaigns, including resolution of executional barriers via creative problem-solving

Coordinate with Test Management team to develop test design and finalize test set-up details

Analyze campaign performance to advise on key learnings and next steps

Partner with Strategic Marketing Manager to affect future campaign strategy

Specialize in a vertical, spans both Email and Onsite channels

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