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Public Relations Strategist

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Vitamin T has an agency client looking for a Public Relations Strategist to join their team! Reporting to the VP of Digital Strategy Development, the Public Relations (PR) Strategist will work with a team of creatives, digital marketing specialists, content strategists, and accounts team to devise PR strategies, campaigns, and tactics. This position will advise clients on crafting and maintaining their brand, including messaging, tone, design, and public and analyst relations. The role requires a marketing mind in building appropriate influencer outreach and co-marketing programs for clients. This role has a very high degree of creative freedom and visibility, and it requires abilities in multiple areas, including social media marketing, PR, event planning know-how, thought leadership, content creation, and relationship management.

Goals in this position include: driving awareness, driving event attendees, and influencing public opinion through PR, digital marketing, and influencer relations.

Beyond technical skill, the top things we look for in our team members are:
• People smarts
• Solution creators
• Ability to “think on your feet”
• Forever curious
• Self-starter mentality
• Humility

Responsibilities:
• Establish a sustainable, strategic approach to PR for client needs based on adding value to media outlets and event managers, not just asking for it.
• Lead and/advise team responsible for telling a client’s company story.
• Work with the creative team, nurture relationships with influencers, and produce effective campaigns
• Provide strategic guidance on identifying and engaging with media, analysts, and influencers
• Advise on media budgets and negotiate media ad buys
• Provide creative input on brand-level content related to client’s messaging
• Collaborate with company leaders, marketing teammates, and other key stakeholders on key projects each quarter.
• Identify and build relationships with prominent influencers and thought leaders in our space. Ensure that these relationships benefit both the client and individual.
• Remain knowledgeable of internal company marketing initiatives, especially major announcements, content creation, and events.
• Match our internal content creation with external influencers who would enjoy receiving it or want to contribute themselves.
• Connect with influential media outlets and journalists to place stories about company news and other initiatives.
• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
• Create content regularly to grow the company’s footprint or for the client (press releases, corporate announcements, and creative content like SlideShares).
• Collaborate with prominent client stakeholders, including executives, to craft and pitch press releases and thought leadership columns.

Requirements:
• BA/BS or equivalent working experience in communications, marketing, or public relations
• Previous experience in public relations, corporate communications, content marketing, digital marketing, or relationship management.
• Skilled in creating, editing, and promoting written and visual content.
• Proven digital marketing with experience working with a team of creatives and/or public relations and media outreach experts
• BA/BS or equivalent working experience.
• Creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
• Excellent eye for design and typography and the ability to deliver constructive feedback on projects to the creative team.
• Experience with other creative disciplines a plus (e.g. video, events, front-end, audio/visual, etc.).
• Ideal candidate will have experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.
• Experience with marketing automation and/or public relations software such as HubSpot, Prowley, Cision, PressRush etc. a plus

If this is a good fit for you, please email your resume and salary requirements to DBorror@vitamintalent.com

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