Public Relations Representative

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Aquent is looking for an experienced Public Relations Representative to join our client's in-house PR team. The PR Representative is responsible for supporting all PR department initiatives including media relations and outreach, yearly planning, event planning, tactic execution and reporting.

Job Overview
-Work with department management to oversee strategic initiatives including outreach to key segmented audiences and key influencers
-Work with department management to identify key strategic audiences and develop highly creative plans to reach these audiences.
-Ensure all efforts integrate with client's PR goals, objectives and specific tactics to achieve consistent messaging.
-Oversee Television Development projects/initiatives (i.e. television productions)
-Develop and implement Sustaining PR plans for various events and attractions as needed.
-Will liaise with internal partners and audiences across the organization in order to keep all internal stakeholders up-to-speed on all media efforts when appropriate.

MAJOR RESPONSIBILITIES
• Develops plans and tactics to reach key strategic audiences as implemented by PR management. Supports the development and implementation of yearly publicity plans and tactic. Monitors and tracks all initiatives and tactics implemented by organization and reports coverage/tactical success. Will ensure all efforts integrate with PR’s goals, objectives and specific tactics to achieve consistent messaging. Develops and implements sustaining PR plans on behalf of department.
• Assists in identifying new media audiences and innovative ways to communicate with these audiences (i.e. bloggers, influencers, etc).
• Oversees all Television Development projects/initiatives wanting to film.
• Serves as liaison with internal partners ensuring all stakeholders are up-to-speed on appropriate publicity efforts.
• Monitors market trends, travel planning periods, travel barriers and ongoing current issues that may impact overall strategy.
• Performs other duties as assigned.

EDUCATION
Bachelor's degree from a four-year college or university in Journalism, Public Relations or Mass Communications required.

Experience
-3-5 Years of relevant public relations experience; or equivalent combination of education and experience.
-Track record of innovation and creative thinking.
-Must be vigilant in understanding market trends, travel planning periods, travel barriers and ongoing current issues that may impact overall strategy. Will assist in identifying new media audiences and innovative ways to communicate with these audiences (i.e. bloggers, influencers, etc)

Please send your resume to cmerriam@aquent.com to apply.