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Public Relations Coordinator

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We’re looking for a Public Relations professional to manage all press activities for our motorcycle client. This position is part-time, contract and based in Toronto. We’re looking for someone who is well-connected in the city, and has an interest and/or knowledge of motorcycles.

Client is a well-known international motorcycle company.

Responsibilities:
*Manage all press activities outside of motorcycle trade media, which includes working with our client for the North American operations.
*Plan and provide strategic counsel for PR activities that will elevate the brand and introduce it to new customer segments by securing media placements with business and lifestyle media outlets.

Day-to-day activities include:
• Press material creation, editing, and/or distribution
• International and national product launch support
• Brand partner announcements
• Press event coordination and execution
• Test drive coordination
• Media, VIP, and influencer relationship building activities
• VIP motorcycle training planning and management
• Business news announcements and communications
• Lifestyle press generation
• Dealer opening and event announcement support
• Local press generation to drive dealer traffic
• International motorcycle show interview coordination
• Influencer hosting/Location scouting

Requirements:
*Bachelor’s degree (B.A.) from a four-year college or university required.
*At least five years of related work experience required.
*Public Relations Agency experience preferred
*Writing samples and media placements will be requested

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