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Public Relations Account Executive

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The Account Executive role is meant to serve as the account dynamo, helping the team meet client goals by taking great care to manage juniors, create media relationships and build strong pitches, while also providing deliverables and materials to Senior team members creatively and consistently all while meeting deadlines. Eager should be the best word to describe you

Day to Day

  • Crafts well thought out written materials including press releases, pitches and fact sheets in a timely manner with little to no editing
  • Serves as right hand person to senior level staff and assist with a variety of tasks, ranging from administrative to building out strategy

Media Relations

  • Possesses strong foundation of media and influencer relationships
  • Actively pitches to media daily to secure client coverage in print, digital and broadcast outlets
  • Successful track record of results in print, digital and broadcast outlets

Client Communication

  • Is viewed by client as main point-of-contact and responds to all incoming requests in a timely manner
  • Confident communicating with clients to create a strong client relationship
  • Is capable of handling client meetings, calls and presentation

Agency Support

  • Contributes high level ideas to creative brainstorms
  • Assists Senior Lead with new business proposals and account plans
  • Effectively delegate tasks and projects to Junior staff to meet deadlines in a timely manner
  • Demonstrates leadership by taking ownership of projects and accepting accountability for all work done by both you and your junior staff
  • Actively seeks professional development opportunities for both themselves and their team members

Desired Skills

  • Excellent writing and editing skills
  • Passionate about the health and wellness industry, specifically as it relates to brands and trends in the CPG space
  • Avid reader of key lifestyle outlets and great at predicting trends
  • Takes direction well and can manage up and down effectively
  • Able to complete delegated tasks with little supervision, offer help on other tasks when time allows
  • Meets deadlines in timely manner and prioritizes tasks effectively
  • Proactive thinkerKeen attention to detail

Qualifications

  • Bachelor’s Degree in Public Relations, Journalism, Communications, or a related field
  • 3 - 4 years of professional experience in Public Relations, ideally in the CPG space
  • Agency experience a plus

 

 

 

 

 

 

 

 

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