Partner with Senior Manager and team on strategic execution of integrated communication plans and marketing tactics supporting Sales team.
Responsible for project management of marketing campaigns, materials, and programs which require alignment and communication with stakeholders in Sales, Marketing, Advertising, Legal, Publicity, etc.
Participate in and understand channel strategy, develop annual channel campaigns to align with key initiatives.
Define tactics and supervise team to properly support campaign content for the respective channels to drive overall demand to the channels.
MAJOR RESPONSIBILITIES Trade Marketing Campaign Development and Project Management
Create scope of work documents for internal department’s project development guidance. i.e. Advertising creative briefs, etc.
Create sales tools in order to better educate the trade industry about the destination, increase awareness and drive ticket and package sales
Responsible for campaign development, implementation and communication, ensuring strategic alignment to all key stakeholders in areas including: Advertising, Brand Marketing, Sales Channels, Legal, License Partners, etc.
Planning/development of annual communication schedule and updates
Leads strategy/creative review process for channel needs
Manage event or campaign needs/channel assessment process
Ensure campaign materials are developed and delivered in accordance with timelines and budget
Development of look back analysis on specific programs
Utilize data to develop recommendation for current program enhancements maximizing ROI while leading projects for additional market campaign’s based on industry trends and data.
Ensure that website and email content are up to date and on strategy.
Provide input and direction to other divisions which have impact on Trade segments including Advertising, Brand Marketing, Corporate Partnerships, Resorts, and promoting idea generation; product trial and analysis on product alignment with objectives and resources.
These job descriptions are examples. Looking for work?