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Project/Traffic Specialist

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  • Partner with Senior Manager and team on strategic execution of integrated communication plans and marketing tactics supporting Sales team.
  • Responsible for project management of marketing campaigns, materials, and programs which require alignment and communication with stakeholders in Sales, Marketing, Advertising, Legal, Publicity, etc.
  • Participate in and understand channel strategy, develop annual channel campaigns to align with key initiatives.
  • Define tactics and supervise team to properly support campaign content for the respective channels to drive overall demand to the channels.

    Trade Marketing Campaign Development and Project Management
  • Create scope of work documents for internal department’s project development guidance. i.e. Advertising creative briefs, etc.
  • Create sales tools in order to better educate the trade industry about the destination, increase awareness and drive ticket and package sales
  • Responsible for campaign development, implementation and communication, ensuring strategic alignment to all key stakeholders in areas including: Advertising, Brand Marketing, Sales Channels, Legal, License Partners, etc.
  • Planning/development of annual communication schedule and updates
  • Leads strategy/creative review process for channel needs
  • Manage event or campaign needs/channel assessment process
  • Ensure campaign materials are developed and delivered in accordance with timelines and budget
  • Development of look back analysis on specific programs
  • Utilize data to develop recommendation for current program enhancements maximizing ROI while leading projects for additional market campaign’s based on industry trends and data.
  • Ensure that website and email content are up to date and on strategy.
  • Provide input and direction to other divisions which have impact on Trade segments including Advertising, Brand Marketing, Corporate Partnerships, Resorts, and promoting idea generation; product trial and analysis on product alignment with objectives and resources.

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