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Project Marketing Manager - Property Contract

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Our client has an immediate requirement for an experienced property project marketing manager to commence a maternity cover 6 month contract to focus on high profile greenfield developments.

This multi-award winning property development organisation concentrates on large scale master planned communities and has an extensive portfolio of developments within Victoria, NSW and Qld, and is continuing its program of expansion and growth in 2015, with several major new developments being released to market.

Key Tasks:

- Developing and implementing the overall marketing strategies for nominated Developments aligned with market positioning, marketing objectives
- Engaging key demographics through community relations, events, digital advertising, social media, direct mail, signage, and general collateral
- Defining and monitoring the metrics by which the program will be assessed
- Creating a focus on compelling brand development and destination marketing on major developments
- Develop collaborative and positive relationships with internal stakeholders, as well as all partners and suppliers.
- Manage and report against all project budgets
- Brief and manage external advertising, digital and media agencies ensuring the delivery of innovative and dynamic campaigns

Skills / Experience Required:

- Ideally several years experience in property marketing, developing high-profile and successful results for major developments
- Commercially minded approach to creating integrated marketing strategies
- Demonstrated ability in producing relevant and insightful marketing analysis and insights based on market research and sector trends
- Experience in working collaboratively and creatively within a project team to deliver outstanding marketing results.
- Detailed knowledge of the market research function and its application in marketing strategy development
- Demonstrated experience in management of project budgets – budget planning, delivery and reporting.
- Impeccable writing capability from marketing collateral content & social media
- Ability to work within a fast paced environment & juggle a busy schedule

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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