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Project Manager/Market Research

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Major Purpose:
Play a consultative market research role enabling the Enterprise to generate relevant insight from a customer, prospect, distribution, competitive and market viewpoint to support the company’s business development, marketing and strategic efforts. This includes qualitative, quantitative and secondary research.

Major Responsibilities:

➢ Design, conduct and analyze primary and secondary market research to understand target markets and obtain critical information to build into business plans
➢ Interpret consumer trends as they relate to the company’s business and establish research goals and objectives
➢ Provide actionable insights to internal clients (including management)
➢ Interface with corporate and profit center management, staff, distribution channels as well as market research professionals and industry research organizations
➢ Work with Department head to develop proposals, methodologies, budget, questionnaires and recommendations for Market Research
➢ Work with internal staff and outside research vendors to utilize internal customer information in support of research study design, execution and analysis
➢ Identify opportunities for market research: new product/service development, business development, creative development, corporate goals
➢ Identify demographics/psychographics of target markets
➢ Assist in evaluating and selecting outside research vendors
➢ Maintain quality of all data, quality assurance processes and reporting
➢ Perform other duties as directed by the head of the MR department

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