As an important member of the Category Marketing team, this position plays a key role in the planning, development and execution of marketing assets to support the launch of New Business initiatives. The role of the Marketing Project Manager is to execute programs and initiatives in partnership with Merchandising, Store Operations and our internal Agency. This role oversee the day-to-day execution of marketing tactics and programs, assisting with plans, developing materials, communicating with business partners, resolving issues and reporting on results. Project Managers have the opportunity to independently manage projects and programs while getting exposure to a variety of vehicles and functions within the Company.
The Project Manager will support programs that influence our customers' perceptions and shopping behaviors both inside our stores as well as online. The Project Manager will balance flawless back-end execution of both programs with strategic planning to extend the reach of our deals online, through digital, social and mobile partnerships.
Communicate and collaborate in all stages, from planning to roll out to reporting
Solicit support from various internal partners (Merchandising, Store Ops, Pricing, Marketing), communicating program needs, updates and changes
Collect, organize and evaluate program data including customer response/engagement metrics, coupon redemptions, sales, margin and customer count comps; Develop hypotheses and make recommendations from data
Support flawless execution of program vehicles from developing strategy to setting up offers to executing roll out to stores and customers
Develop creative briefs for internal Agency; Consolidate and deliver feedback on creative;
Draft field facing communications re: program launches, updates and issue resolution
Manage budget, invoices and other expenses
Report on vehicle results (visits, response rates, costs)
Derive insights from research and analysis
Integrate customer insight into marketing plans and activities